Never Forget Tribute Classic
HS&E x GEICO
Horizon Sports & Experiences brought together the Prudential Center and WME/IMG to create an event that would transcend business results and make a tangible impact on people’s lives. The Never Forget Tribute Classic brought top-flight Men’s College Basketball to New Jersey to raise money and awareness for Families of Freedom Scholarship Fund (an organization dedicated to supporting the education of children of the victims of the September 11 terrorist attacks). HS&E also negotiated for GEICO to be presenting sponsor, which allowed them to receive category exclusivity, on-court and in-arena branding, on-site marketing activation and marketing assets across all event channels, as well as multiple television spots during the broadcasts and integration into the on-court presentation honoring those who’ve previously been helped by the Families of Freedom Scholarship Fund. The event set a new bar for execution of a single day event and provided invaluable support in the form of scholarship money for families of 9/11 victims. As the inaugural event exceeded expectations across the board, we plan to make the Never Forget Tribute Classic a can’t-miss event for years to come.