Content and Experience
Turning moments that matter into moments of connection
Horizon is skilled in content creation and distribution, creating engagement that drives results. We offer a full range of services across all channels, from concept to execution and measurement. We understand how to seed our media and content distribution early to build awareness, to pull people through the funnel at all the critical moments of opportunity to drive preference.
We thrive on authenticity, crafting content architecture with a singular brand voice. We are holistic, building a content roadmap that leverages multiple channels that engage audiences with synergy and an amplified brand message. We are disruptive, narrating stories that stand out. We curate properties with a compelling human truth that shift perception and drive action.
Scout connects with people via their passion for sports, music and live entertainment
Scout relies on innovation to amplify client marketing campaigns in compelling live environments. Scout continuously provides clients with ground-breaking research and dynamic programs that deliver measurable results.
Our full-service sports and entertainment marketing capabilities range from multi-media sports partnerships to strategic sponsorship activation, to experiential campaigns and endorsements.
Scout manages all aspects of campaigns, including concept development, negotiation, valuation and execution, through the industry's deepest analysis of sponsorship measurement.
Pushing the creative boundaries of integrated content
Bungalow Horizon is an integrated entertainment unit that develops, produces, and distributes content across all media platforms, including television, film, live events, and digital media. Bungalow Horizon sits comfortably at the nexus point between television and digital networks, creative talent, and brands. The practice has a deep understanding and impressive track record of creating content across traditional and unscripted media, providing marketers with an unparalleled ability to tell brand stories organically while maintaining integrity and incorporating the brand’s DNA and messaging. Bungalow Horizon was founded by CEO Bobby Friedman, a thirty year entertainment industry veteran who previously managed MTV, New Line Cinema, AOL, and @radical.media.
Creativity is a powerful thing when you’re fighting for somebody’s time and attention
Strategy is nothing without great execution. And great execution is a missed opportunity if it lacks creativity. Treehouse is Horizon’s creative media services division. It was launched to meld media and message to deliver authentic brand stories.
We work closely with all of our media partners to ensure that the custom content we are creating is a natural fit with the brand message, the story and the property in which it resides.
Treehouse offers a full range of creative media services across all channels, from concept to execution and measurement, including content development.
At the intersection of talent, sports, and branded entertainment
InsideOut Sports + Entertainment develops and produces proprietary events and promotions that provide advertisers unprecedented access to talent, unique opportunities to generate exposure for their brands and the ability to connect in meaningful ways with their target customers. InsideOut has produced over 100 live and televised sports and entertainment events in more than 10 countries since inception in 2004. At the same time, supporting the community, the underprivileged and the under-served are deep values of InsideOut which has committed to a charity tie-in to every property it develops.
Read more about InsideOut Sports and Entertainment here.
Re-inventing a powerful emotional platform
As a medium, audio has more than kept pace with the digital revolution, but if you take a listen to audio marketing, well, that’s an entirely different story. Audio is the number one reach medium with 245 million consumers a month, and provides a direct line to our emotions, moods and memories. It’s a marketer’s dream: the ability to reach people when they are immersed in content. However, audio advertising has lacked the creativity to make the most of these opportunities. Wordsworth & Booth is re-inventing the industry by combining exceptional creative services with a better-informed approach to the medium. Named for first-rate copywriting (Wordsworth) and outstanding production (Booth), W&B provides highly-engaging and effective audio solutions for brands. Wordsworth & Booth is helmed by Tony Mennuto, an industry leader who has seen audio from the creative agency side, the production side, the broadcast side, and the media side. He truly believes in the power of audio and is excited to guide it into the future.
Creating Immersive VR/AR/360/MR Media Experiences
UNCVR is Horizon’s specialty VR, AR, MR, and 360 Immersive Storytelling practice. Powering the ad tech side of UNCVR is OmniVirt, a 360 Video and Virtual Reality advertising platform that distributes customizable and interactive 360 VR advertisements through its network of premium publishers and existing exchanges. As part of the partnership, OmniVirt and UNCVR will create unique ad products as well as a curated VR and 360 network exclusively for clients.
Horizon has also launched a first-ever Virtual Reality upfront slate in partnership with STXsurreal. The VR upfront will help marketers seeking to imagine the future of immersive video experiences and storytelling for their brands in a turnkey way that is brand safe, scalable and measurable.