Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022 , today

The pandemic created a quickly evolving marketing landscape – pushing brands to shift away from

Today, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, announced the launch of Chapter & Verse, one of the industry’s first standalone units dedicated to the Metaverse, Web3, NFTs, blockchain, cryptocurrency, DAO communities and all other related facets. The unit, Chapter & Verse, will have three core capabilities: Consulting, Creative Concepting & Development, and Event Activation. The unit will be led by Donnie Williams, EVP/Chief Digital Officer, Horizon Media, and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & Transformation, Horizon Media, who are also both co-Founders of Chapter & Verse.

New York, NY, April 11, 2022 – As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest growing segment of the U.S. population (U.S. Census). Accordingly, marketing practices that fully weigh brands’ needs to reach multicultural groups are critical so planning tools and data sets must innovate and evolve with more speed, relevance, and resonance in engaging polycultural audiences. Addressing the need to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities, Horizon Media developed the idea and overarching purpose of eMbrace and enlisted Nielsen (NYSE: NLSN) to develop the software and data solution. This new communications and media planning platform, which recalibrates population-based, survey/panel outputs for a more equitable emphasis of Asian, Black, and Hispanic insights, is a critical precursor to media and investment planning, will help advertisers develop more thorough, inclusive strategies to better engage diverse audiences.

Horizon Media is naming Latraviette D. Smith-Wilson to the newly constituted role of Chief Marketing and Equity Officer. This combined position, an industry first, demonstrates Horizon Media’s transformative approach to powering its employee and client value propositions by embedding diversity, equity, and inclusion (DEI) into the core of its business. Smith-Wilson is joining Horizon, effective February 14, from Essence Communications, Inc., the leading and only 100% Black-owned media, technology, and commerce company at scale dedicated to Black women and communities, where she most recently served as Chief Strategy & Engagement Officer. Smith-Wilson, who will report to Bill Koenigsberg, CEO and founder of Horizon Media, has established a career track record of successful brand-building via strategies that integrate leading-edge marketing, social impact and DEI efforts.

EDMONTON, Alberta, November 18, 2021 – Horizon Media, the largest media agency in North America according to AdAge Data Center 2021, today announced the opening of a new office in Edmonton, Alberta bringing Horizon Media’s distinct vision and operating model to western Canada.

Koenigsberg stresses customization, culture, diversity and personalization to help his company navigate new expectations. By Dale Buss American and global businesses have been through the coronavirus buzzsaw, and now CEOs know that nothing ever will really be the same, Bill Koenigsberg believes. There will be no such thing as a post-pandemic landscape that settles into some predictable new picture, the CEO of Horizon Media told Chief Executive.

The Ad Council, on behalf of AdoptUSKids and the U.S. Department of Health and Human Services’ Administration for Children and Families has turned to Wordsworth + Booth, Horizon Media’s stand-alone audio creative and production unit, to produce a podcast series called Navigating Adoption: Presented by AdoptUSKids. This podcast gives dimension to the adoption experience, focusing on the emotional complexities of adoption as well as the fulfilling rewards of adopting a teenager from foster care.

The Ad Council, on behalf of AdoptUSKids and the U.S. Department of Health and Human Services’ Administration for Children and Families has turned to Wordsworth + Booth, Horizon Media’s stand-alone audio creative and production unit, to produce a podcast series called Navigating Adoption: Presented by AdoptUSKids. This podcast gives dimension to the adoption experience, focusing on the emotional complexities of adoption as well as the fulfilling rewards of adopting a teenager from foster care.

Horizon Media’s report, “Rebuilding the Future, explores the top trends shaping 2021 and beyond, and related implications for marketers and brands. Among Horizon’s findings: Seven in 10 Americans believe brands have an obligation to invest funds and related resources in the communities they serve.

Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, continuing to attract distinguished talent from across the industry, today named Karen Hunt President, Western Region. Bringing more than 25 years of experience in marketing and media, Hunt is known and well-respected in client, agency, and media circles as a thoughtful, engaging, and innovative leader who draws people in, builds strong teams, and delivers exceptional business results. In this role, Hunt, who will be based in Horizon’s Los Angeles office, will be responsible for continuing to drive business outcomes for clients, team development, and growth. She joins Horizon – effective the end of summer – after 17 years with UM Worldwide, most recently as the West Coast Region President.

With heightened anticipation around the return of the Olympic Games after last year’s postponement, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, has published “Amplifying the Games’ EPIC Status – A Framework for Future Proofing the Olympics.” This report, supported by in-depth research conducted by Horizon’s WHY Group, outlines people’s interest and expectations of the Games, the motivations behind Olympic fandom, and how to forge strong connections with the next generation of fans.

Horizon Media Names Stan Fields EVP, Chief Development Officer Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, continuing to focus on people, client delivery, and growth, today named Stan Fields EVP, Chief Development Officer, a newly created role, to lead various agency operations, drive growth across multiple Horizon business units, and provide strategic leadership to client teams. The position expands Fields’ scope and oversight across Horizon Media and its affiliate companies. Fields joined Horizon Media in 2012.

Horizon looks beyond the cookie and expands blu.ID’s reach and scale to upgrade media spend and precision targeting for clients

Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, today named Phil Mitchell, a digital media pioneer with nearly three decades of client leadership experience across a broad range of brand categories, its newest Executive Vice President, Managing Director.