With heightened anticipation around the return of the Olympic Games after last year’s postponement, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, has published “Amplifying the Games’ EPIC Status – A Framework for Future Proofing the Olympics.” This report, supported by in-depth research conducted by Horizon’s WHY Group, outlines people’s interest and expectations of the Games, the motivations behind Olympic fandom, and how to forge strong connections with the next generation of fans.

Horizon Media Names Stan Fields EVP, Chief Development Officer Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, continuing to focus on people, client delivery, and growth, today named Stan Fields EVP, Chief Development Officer, a newly created role, to lead various agency operations, drive growth across multiple Horizon business units, and provide strategic leadership to client teams. The position expands Fields’ scope and oversight across Horizon Media and its affiliate companies. Fields joined Horizon Media in 2012.

Horizon looks beyond the cookie and expands blu.ID’s reach and scale to upgrade media spend and precision targeting for clients

Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, today named Phil Mitchell, a digital media pioneer with nearly three decades of client leadership experience across a broad range of brand categories, its newest Executive Vice President, Managing Director.

Horizon's campus recruiting team was recognized for their ability to create a valuable summer internship program for interns in an unprecedented year, our commitment to moving the D&I needle at the entry level and our ability to preserve a strong early career candidate experience through virtual recruitment. Horizon is incredibly proud of our campus team and all the work they’ve put into our early career student experience.

The effort looks to further expand the support, reach, opportunities and platform for HBCUs and their student-athletes. The one-day doubleheader will feature an immersive cultural experience highlighting other elements of HBCU life and culture. Partial proceeds from the event will be utilized to support organizations focused around advancing HBCUs and the local Newark community.

TikTok is partnering with Horizon Media to offer unique opportunities for its clients on this emerging platform. It’s said to be a "first of its kind" partnership the platform has inked with a U.S. agency. Under the deal, TikTok will share information around upcoming product updates and launches, allowing Horizon Media to provide real-time feedback before they go to market. In addition, TikTok will share alpha and beta testing opportunities for potential client participation.

For social media platforms, signing a big agency partnership is a sign of growth and

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Horizon Next, Horizon Media’s direct marketing agency, has been awarded AOR duties for Orkin, an industry leader in pest control services, after a competitive pitch.

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In a candid interview with Bill Koenigsberg on racism, inequality and economic empowerment, BET Network's President of Media Sales, Louis Carr, says "this was our time to live up to our brand promise.

Horizon Media and Night Market, Horizon’s recently launched eCommerce data intelligence company, are announcing what they call Adland’s first eCommerce Upfront -- five days of virtual workshops showcasing growth and trends, along with products, services and best practices focused on eCommerce strategies.

Getting more women and people of color in the ad industry has been talked about ad nauseum for decades, says Walker. “It is easy to talk about the need for change,” she says. “But what’s missing is consistent action. The real work lies in truly committing to ‘the how’ and disrupting the status quo to actually effect change.”

From Sports Business Journal: "Industry sources tell us that Scout Sports & Entertainment has triumphed