
news
April 11th, 2022
Horizon Media Announces eMbrace, a customized Software and Data Solution Powered by Nielsen, to Bring Cultural Equity to Communications and Media Planning
New York, NY, April 11, 2022 – As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest growing segment of the U.S. population (U.S. Census). Accordingly, marketing practices that fully weigh brands’ needs to reach multicultural groups are critical so planning tools and data sets must innovate and evolve with more speed, relevance, and resonance in engaging polycultural audiences. Addressing the need to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities, Horizon Media developed the idea and overarching purpose of eMbrace and enlisted Nielsen (NYSE: NLSN) to develop the software and data solution. This new communications and media planning platform, which recalibrates population-based, survey/panel outputs for a more equitable emphasis of Asian, Black, and Hispanic insights, is a critical precursor to media and investment planning, will help advertisers develop more thorough, inclusive strategies to better engage diverse audiences.