Bill Koenigsberg speaks with Laura Molen, president of advertising sales and partnerships at NBCUniversal, about how Peacock has strong potential to convert viewers into shoppers with the development of supporting technologies.

Read more: Campaign US

Bill Koenigsberg speaks with Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic advertising sales, about the uncertainties brought about by COVID-19 and how Ross has found a way maintain and even deepen connections with ViacomCBS’s clientele.

Flexibility will be the key word and sports deals will have an asterisk. Dave Campanelli joins the AdAge pivot panel.

Read more: AdAge

HORIZON CEO ON MANAGING THROUGH A CRISIS AND THE STATE OF THE TV UPFRONT

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Read more on MediaPost

Ad Age honors 50 companies that have figured out what works. The scoring system includes six key satisfaction areas: employee benefits, company culture, company environment, employee perks, employee development and employee engagement.

Horizon Media is joining forces with Group Nine Media to launch a content creation agency

305 Worldwide, Horizon Media's joint venture with musician Pitbull (Armando Christian Perez), is appointing Sandra Alfaro as executive vice president, managing partner.

Scout’s Michael Neuman and Horizon's Alex Stone joined @gumgumsports panel discussion on the future of sponsorships in 2020 and beyond. Sponsorships are becoming more fan-focused and tech enabled, more mission driven, cross-channel, performance-based, with better understanding of consumer lifetime value.

Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. Brands need to understand that just because they sponsor sports doesn’t mean they should necessarily sponsor sports betting, cautions Horizon.

Northwell Health, New York State’s largest healthcare network, is appointing Horizon Media as its media AOR.

Horizon Media's sports marketing division Scout is launching the Scout 360 unit to provide professional sports teams, venues and properties with sponsorship consulting services as well as advice on strategic initiatives such as asset mix valuations, fan insights, cross-channel media expertise, measurement strategies and whitespace identifications.