Horizon Media and Night Market, Horizon’s recently launched eCommerce data intelligence company, are announcing what they call Adland’s first eCommerce Upfront -- five days of virtual workshops showcasing growth and trends, along with products, services and best practices focused on eCommerce strategies.
Getting more women and people of color in the ad industry has been talked about ad nauseum for decades, says Walker. “It is easy to talk about the need for change,” she says. “But what’s missing is consistent action. The real work lies in truly committing to ‘the how’ and disrupting the status quo to actually effect change.”
Bill Koenigsberg speaks with Laura Molen, president of advertising sales and partnerships at NBCUniversal, about how Peacock has strong potential to convert viewers into shoppers with the development of supporting technologies.
Bill Koenigsberg speaks with Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic advertising sales, about the uncertainties brought about by COVID-19 and how Ross has found a way maintain and even deepen connections with ViacomCBS’s clientele.
Ad Age honors 50 companies that have figured out what works. The scoring system includes six key satisfaction areas: employee benefits, company culture, company environment, employee perks, employee development and employee engagement.