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HORIZON CEO ON MANAGING THROUGH A CRISIS AND THE STATE OF THE TV UPFRONT

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Ad Age honors 50 companies that have figured out what works. The scoring system includes six key satisfaction areas: employee benefits, company culture, company environment, employee perks, employee development and employee engagement.

Horizon Media is joining forces with Group Nine Media to launch a content creation agency

305 Worldwide, Horizon Media's joint venture with musician Pitbull (Armando Christian Perez), is appointing Sandra Alfaro as executive vice president, managing partner.

Scout’s Michael Neuman and Horizon's Alex Stone joined @gumgumsports panel discussion on the future of sponsorships in 2020 and beyond. Sponsorships are becoming more fan-focused and tech enabled, more mission driven, cross-channel, performance-based, with better understanding of consumer lifetime value.

Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. Brands need to understand that just because they sponsor sports doesn’t mean they should necessarily sponsor sports betting, cautions Horizon.

Northwell Health, New York State’s largest healthcare network, is appointing Horizon Media as its media AOR.

Horizon Media's sports marketing division Scout is launching the Scout 360 unit to provide professional sports teams, venues and properties with sponsorship consulting services as well as advice on strategic initiatives such as asset mix valuations, fan insights, cross-channel media expertise, measurement strategies and whitespace identifications.

Horizon Media Inc. has teamed up with the hip-hop star Pitbull to start a multicultural marketing agency called 305 Worldwide, part of a plan to invest in creative production and full-service marketing capabilities.

Sheri D. Roder, chief of WHY at Horizon Media, was honored for her professional and personal achievements and exemplifying the mission of NOW-NYC which is to ignite change for New York’s women and girls. NOW-NYC gets results by powering activism, changing policy, getting women a seat at the table and by amplifying diverse women’s voices. Congratulations Sheri.

The independent agency now boasts a team of 30 plus, focused on sustaining growth with clients, branching into entertainment sector. “We’re trying to build something quite different and unique versus what currently exists. In order to do that, we’re not going to lose sight of the clients we’ve been able to partner with over the course of the last 18 months,” said Kevin Kivi, EVP general manager of Horizon Canada.

Pedro L. Rodriguez, one of Adweek’s 2018 Young Influentials, has established himself as a media luminary skilled at cultivating a more inclusive communications landscape.