America the Story of Us was HISTORY’s newest scripted drama and told the incredible story of how America was built. It was a big story and, in order to draw viewers in, we needed to grab them in a larger than life way.
Horizon, working alongside History and Art Lumiere, we created immersive lighting festivals at three iconic landmark building; Grand Central station in New York, Union Station in Washington DC and the Regent Beverly Wilshire in Beverly Hills.
We bathed these building in arresting images that depicted the transition of the nation. The lighting festivals were the cornerstone of a multi-platform campaign that ignited social media conversation.
The premiere of America The Story of Us was a huge success and became HISTORY’s highest-rated and most-watched special.