Digital Media Services

Digital Strategy
Emerging channel planning, creative consultation, campaign analysis, research/insights, investment strategy, direct response

Social Strategy
Social media integration, content strategy, influencer outreach, product/sample distribution, content distribution, sentiment monitoring, promotions/contest development, event marketing

Digital Media Planning & Buying
Media math – auction based strategy, paid search, cross-platform plan development, creative media solutions. negotiation strategy

Mobile Marketing Services
Strategy development, planning & buying, CRM, creative services, mobile social strategy, search, analytic strategy

Technology
KPI definition & measurement strategy, technology integration, asset trafficking. creative q/a. optimization strategy. campaign auditing. data match-back

A few other interesting things to note about Horizon’s digital practice:

Delivering true digital expertise — A unique feature of Horizon is our dedicated team approach. The leveraging of multiple divisions – digital strategy, media planning and buying, social marketing, technology, and mobile services, results in an appropriate division of labor leading to more effective program development and execution. Our approach to client planning is ripe with resources, flexible, and designed to ensure that campaigns achieve optimal results.

Experience within the industry — We manage digital marketing services for a 35+ client roster consisting of established brands across a variety of business categories. The horizontal growth of our group was intentional and is beneficial. As an agency, the diverse nature of our roster allows us to deliver on a fresh perspective to all of our clients. In a business landscape where conformity is often congratulated, we are your fresh set of eyes. The theories, concepts, and strategies that we bring to fruition on a regular basis for our clients are tested, proven, and most importantly, derived as the result of consumer & business insight.

Our process is your performance — We employ a best-of-breed approach to digital solutions. From our team of experts, to our proven and innovative processes, we are the embodiment of the evolving landscape. With senior level involvement provided on every account, we effectively utilize media, technology and data to develop efficient and effective campaigns specific to your business needs.

Data prowess — The digital landscape provides marketers with a unique opportunity to approach incremental consumer segments based upon usage and behavior versus traditional demographics. Our team has facilitated the development of a proprietary data capture model that allows visibility into audience behavior built upon a foundation of social media. The popularity of social media offers marketers a new way to evaluate and leverage rich consumer data sets while exploring alternative avenues to achieve business goals. As an organization we've worked extremely hard to position our clients most appropriately to capitalize on the emerging media opportunities – it's an essential ingredient to success in a challenging business climate.

We execute when others ideate — We are not only a traditional online media planning and buying group. With a rich history in one-to-one communication strategies and best of breed social marketing practices are moving our clients’ business forward on a daily basis. And with analytics as our infrastructure, we’re accountable every step of the way.