Our mission
To be a catalytic thought-starter within Horizon and the wider marketing community; a growth agent
What we do
Creatively enhance consumers’ connections with brands to ultimately drive brand demand
Who we are
A team of partners within Horizon Media, dedicated to creating fresh and strategic insights from all crucial disciplines
How we do it
Provoke with fresh, incisive thinking
Support brand teams & clients
Create novel yet effective approaches tailored to your issue(s)
Who we do it for
The marketing curious
- They are inquisitive and restless about the ever-evolving relationship between consumers and media/marketing
- They believe that consumers have fundamentally changed and that a fresh perspective is needed to win with them
- They are thirsty for a different type and level of media/marketing conversation and want fresh insights - and critically, the confidence to apply them – that will help them solve problems
- They are under pressure to address the changing consumer and media marketplace
Who we are
Mix of left and right brain expertise across four distinct perspectives, backed by solid experience and years of curiosity
Amplification Strategy: Oliver Maletz
Channel Insights: Eric Blankfein and Tom Meyer
Consumer Insights: Sheri Roder
Our difference
Roundtable vs. hierarchical
- The power of four crucial perspectives working in harmony at the same time and place
One agenda – yours – vs. many
- Created organically; no-interdepartmental or interagency group politics
- Channel agnostic; we are not tied to any specific communication channel
Dynamic, original and honest thinking
- Horizon’s independence means no organizational constraints
- Insights that lead to ideas are the center of our thinking
Meet our Curious Team leaders: