This is a Realistic Job Preview related to Assistant level positions in Buying, Planning and Account Services at Horizon Media. This instrument is meant to provide you with a chance to be part of a selection process. It is important to us here at Horizon that you make the best decision for yourself that you can. By answering the questions on the following page you will be able to determine what position you will most likely be best suited for. It is important for you to know that this is not a test. The answers you provide here will not determine whether or not you get a job.
Please answer the questions honestly and candidly. If you utilize this tool correctly, it can help you in making your own job decisions and start you off on a productive career.
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Based your answers you will most likely prefer a role as Assistant Planner.
Assistant Media Planner
Job Duties
- Marketing Driven: Develops media knowledge base in preparation for media responsibilities that include evaluating research, developing points of view and understanding applications towards client goals; Develops good understanding of client and competitive category; Stay aware of media trends and identify areas for client usage
- Planning: Responsible for supporting Media Planner and Planning Supervisor on day to day basis including plan execution and maintenance; Collaborate with Media Planner and Planning Supervisor with creative media solutions; Support Media Planner in development of client POV’s, budget maintenance, positioning reports, print media authorizations and plan actualizations; Gain an understanding of syndicated research (MRI, Arbitron, Nielsen, Scarborough) and media systems like Workhorse; Assists with tracking media expenditures to ensure agency and client budget compliance; Updates client media flowcharts; Basic understanding of number relationships, media math and terminology
- Team Development: Collaborate with Planner and Planning Supervisor; Keep Media Planner abreast of workflow, project status and due dates. Participate in brand brainstorm discussions, offer creative media ideas; Dedicated team player, with passion for exploring new media ideas; Ability to effectively interact with other Horizon departments (i.e. Print, Out of Home, Interactive, Buying); Motivated
- Operational: Maintains media kit file; Develop strong media vendor relationships; Stewardship of media package contracts; Monitor trade publications; Participate in client meetings, as appropriate
Based your answers you will most likely prefer a role as Assistant Buyer.
Assistant Media Buyer/Local
Expectations:
- The Assistant Media Buyer assists their buyer with the monitoring and maintenance of all media projects and buying assignments
Duties:
- Implement work related goals as established by buyer
- Call for avails and input as requested
- Double check buys to assure they are client ready (spelling, comments, DP codes, etc)
- Order and confirm buys with station/rep in a timely manner
- Accurately check and maintain contracts within time frame
- Accurately maintain buy files
- Input make goods in a timely manner
- Maintain correct financial information for buys in the system
- Assist in resolving discrepancies in a timely and correct manner
- Meet all due dates
- Learn and understand media terminology
- Able to adjust to work flow and plan work accordingly
- Maintain good relationships with reps and their assistants
- Effectively communicate needs to sales people and get results in a timely manner
- Successfully function as a team player and maintain a positive attitude
- Effectively communicate work related matters to buyer in a timely and accurate manner
- Demonstrate an interest in entire scope of buying assignments to prepare for advancement
- Eventually be able to identify problems and come in with proposed solutions
- Eventually be able to assume buying responsibilities from pre-buy to post-buy in small makers with buyer assistance
Based your answers you will most likely prefer a role as Assistant Account Executive.
Assistant Account Executive
Expectations:
The Assistant Account Executive is responsible for assisting the Brand Group team, as set out below and implements work-related goals established by Supervisor. The AAE gains an understanding of the media industry and client categories, as well as learning internal processes, systems and tools.
Duties:
Marketing Driven
- Attend & participate in client meetings at appropriate level
- Participate in brand team brainstorms, developing ideas that help clients meet their goals
Team Development
- Establish rapport with clients and co-workers across all departments, as applicable
- Alert Account Executive to any workflow issues in a timely manner
Operational
- Billing & Budgets: Coordinate with Planning Group the development of budget decks, as it relates to client billing
- Added Value/Media Days: work with Buying & Promotions Group to oversee and maintain all aspect of added value
- Ensure timely delivery of promotions recap from Promotions Group.
- Buys & Posts: open goals; send specs to buyers; review buys & posts; write cover notes, issue buys to clients
- Traffic: Develop ISCI codes
- Work with clients and Traffic department to ensure process is on track; Traffic department to address specific challenges
- Status Reports: maintain and update internal & external status reports
- Misc: Maintain client binders (files) with all buys, posts, plans, and important documents