National Broadcast
Everyone in this segment of the industry prides themselves on the close relationships they have developed with clients and with media partners. At Horizon, we are equally proud of the close contact and integration we enjoy with clients as well as the respect and attention we enjoy with the media. For us, however, it is the way these relationships are nurtured that is most important.First, we are great listeners. In order to provide the most effective broad-based media partnerships (not just schedules), we have got to listen carefully to clients and other brand stakeholders with regard to goals and strategies. In order for implementation to be spot on our hearing has to be fine-tuned.
Second, we have to be great communicators. We know our media partners will meet us more than half way and work hard on our behalf if they understand why we are continually pressing for the most innovative, the best value, the exclusive, dare we say it, “the impossible”.
Summary of our capabilities
* Directed by a recognized industry expert with 35+ years of experience
* Staffed with group directors whose experience averagees 20+ years
* Services 28 national broadcast clients representing many industry sectors
* Recognized as a significant player in all television categories:
- Broadcast
- Cable
- Syndication
- Actively engaged in program development and brand integration opportunities
Meet our National TV team leaders: