I have been in the Direct Response business for many years and have seen the discipline evolve from “a cheap way to sell cheap products” to its present status as a frontline tool in the effort to add accountability to advertising. It has been an exciting 20 years participating in this evolution.
Horizon’s Direct Response buyers know that the best way to ensure that advertising “works” is to negotiate the best rate for the best possible inventory for each client.
We are market specialists who stay on the pulse of market conditions each and every day. We are adept at leveraging the strength of the general agency in our negotiations with stations. These attributes make Horizon buyers paramount in achieving maximum clearance for minimum cost. We understand that, whatever the metric or choice, media cost will always be a prime mover of the equation.
As an independent agency Horizon employees have a strong sense of “family” which promotes loyalty and passion not found in a corporate environment. Our clients become part of the family too, and we work hard to foster that relationship.
Dorothy Eckert
Direct Response Marketing
Meet our other Direct Response team leader: