Our Brand Strategy teams, based on the east and west coasts, deliver a highly customized level of service to each client. The brand team focuses on the brand itself and leads the team of dedicated, creative media specialists in planning, marketing services and client services.

Because everyone on the brand team is a media specialist, we speak the same language so nothing gets lost in translation when working with other members of the brand team, with other colleagues across Horizon Media, or with our client.

Visit our case studies to learn more about how we have worked with clients to help sell products and services and build brands:

• Case study 1 – GEICO
• Case study 2 – Automaniac
• Case study 3 – The Barbarians

The core Brand Strategy team consists of the following roles:

• Managing Director, Brand Strategy
• Brand Group Director
• Account Supervisor + Account Executive + Assistant Account Executive
• Planning Supervisor + Media Planner + Assistant Planner

Our brand teams collaborate fully with Horizon Media’s in-house experts across a comprehensive offering of expertise from various disciplines:

• Channel Insights
• Consumer Insights
• Direct Response
• Interactive
• Local Radio
• Local TV
• Media Research
• National Broadcast TV and Radio
• National Cable
• Out of Home
• Print Buying

And our teams work closely with colleagues from Traffic, Finance and Information Technology so that Horizon Media delivers consistently the high quality service our clients have come to know and expect.

Meet our Brand Strategy team leaders:

• Amy Berke (Los Angeles)
• Eva Kantrowitz (New York)
• Elyse Pollock (New York)
• Barbara Thompson (Los Angeles)
• Gabrielle Magnani (New York)