“Horizon’s entrepreneurial spirit and unencumbered independent company structure create the supportive environment that enables ongoing and in-depth research into traditional, new and emerging media to thrive. Horizon also provides the ideal environment for conducting media neutral industry research: We’re like Switzerland!”

“Our research reveals hidden gems within industry trends and uncovers insights on how consumers are using all communication channels—in real time. This timely information is channeled directly into helping clients create more informed brand strategy. We share our findings with colleagues and clients through various publications, both online and in hard copy:

• On the Horizon – a regular, periodic report covering media trends
   
• Program Development – this book, available annually each spring, provides an analysis of the television programming activities that the networks are considering for the fall
   
• Up-front – Available annually in the early summer, this report covers the confirmed Fall television schedule
   
• The Horizon Report – This newsletter, distributed monthly, provides a round-up of media news in a light, easy-to-read format
   

Brad Adgate
Research