“Horizon’s entrepreneurial spirit and unencumbered independent company structure create the supportive environment that enables ongoing and in-depth research into traditional, new and emerging media to thrive. Horizon also provides the ideal environment for conducting media neutral industry research: We’re like Switzerland!”

“Our research reveals hidden gems within industry trends and uncovers insights on how consumers are using all communication channels—in real time. This timely information is channeled directly into helping clients create more informed brand strategy. We share our findings with colleagues and clients through various publications and distribute our reports electronically.  We plan on being virtually paperless in 2009.

Visit our new blog site bradgateblog.com.

• On the Horizon – A periodic report that takes a deep dive into various topics of interest. To obtain a password for the below sample reports, please contact badgate@horizonmedia.com
  – #76 Vancouver 2010 Winter Olympics
  
  
• Program Development – This book, available annually each spring, provides an analysis of the television programming activities that the networks are considering for the fall. To obtain a password for the below reports, please contact badgate@horizonmedia.com.
  – Program Development Book: 2009-2010 season in review / 2010-2011 programs in development
   
• The Long Tail Studies – As people consume less of more channels, the growing number of niche communication channels which people engage in can provide advertisers with an opportunity to successfully reach a small but targeted volume of consumers.  The Long Tail Studies are a series of reports that provide a deeper understanding of the communication channels that lie within the long tail. To obtain a password for the below reports, please contact badgate@horizonmedia.com
  – Premium Cable
  – e-Readers
  – Holiday eCommerce
  – Word of Mouth
  – Satellite Radio
  – Mobile Applications
  – Video On Demand
  – Cinema Advertising
  – FiOS and U-Verse
  – Product Placement
  – Facebook and Twitter
   
• Up-front – Available annually in the early summer, this report covers the confirmed Fall television schedule. To obtain a password for the below reports, please contact badgate@horizonmedia.com
  – 2009-2010 Upfront Book
  

• The Horizon Report– This newsletter, distributed monthly, provides a round-up of media news in a light, easy-to-read format. To obtain a password for the below Horizon Report, please contact badgate@horizonmedia.com
  – MEDIANEWS April 2010
  
   

Brad Adgate
Research