Print Buying
- A dedicated function that focuses exclusively on the print medium – negotiating, buying and placement
- Works closely with the Brand Strategy Group to find the most effective use of print media for clients
- $126 million+ print activity
- Extensive experience in targeting Consumer and B2B
- Thousands of insertions across many formats – newspapers, magazines, national, regional, and local media
- Integral part of developing cross platform and cross publishing deals
The company has experienced enormous growth over the past several years and to support that growth recognized the value of having people who could focus exclusively on print, whether we’re negotiating rates, buying space or placing ads.
Our buying philosophy is not exclusively about rate though. We discuss marketing goals with our clients to develop the most complete print package specially to meet these goals, including premium positioning, cross-platform media concepts, event sponsorships or in-book promotions.
Because print is all that we do, we have the desire and the time to establish relationships that matter with print vendors and we have the continuity to strengthen these over time.
We’re a resource for Horizon Media’s Brand Strategy Group and the in-depth knowledge we have about the print end of the industry is definitely a plus with clients.
Horizon’s scale in the print market gives us the leverage that’s needed to get the best results for our clients, whether we’re targeting the consumer or B2B market.
The advantages that our group enjoys are true for all of Horizon’s media buying capabilities and the people who focus on those particular areas. Everyone wants to put out the best ideas and come up with the next best thing for our clients. The environment just lends itself naturally to creativity and quality of work. There is no place like Horizon.
Debbie Sklar
Print Buying Services