Geico | Building an iconic brand

GEICO is perhaps our most successful story of continuous innovation, creativity, and collaboration.  When we began our journey with GEICO more than twenty years’ ago, the brand had a small budget and was a distant #7 player in a category of high spending insurance giants. 

Over the course of our long relationship with GEICO and their creative agency partners, we have helped transform the company into an iconic and much-loved brand by surprising and delighting our potential customers. Now GEICO stands at #2 among its competitors.  

From day one, entertainment was the name of the game.  We continue to stretch budgets, lead with a unique value proposition and deliver our message across the most engaging and entertaining sports and entertainment properties.  GEICO had a vision, a crystal clear mandate and the rest, as they say, is history.