An inclusive approach to driving engagement
Nearly half of adult Millennials are multicultural. Given this demographic shift, it is paramount that communications planning continues to evolve to reflect this cultural diversity.
Horizon’s multicultural practice, led by multicultural expert Karina Dobarro, VP, Managing Director of Multicultural Brand Strategy, is seamlessly integrated across all facets of the agency and provides informed strategies for the agency’s clients. Powered by Horizon’s proprietary tools and processes and combining traditional and digital expertise, the practice harnesses the latest consumer insights with market nuances to drive the most relevant and effective campaigns.